The missing “a”

Staverton, UK | June 08, 2015

Give Blood NHS has launched a new campaign this week in order to boost blood donations. The campaign is called #MissingType where the letters A, O and B are dropped from signs as a way of raising awareness for the need for donations of these blood types. That is why today, we have dropped the letter "a" from our Trapeze logo in order to show our support.

Share this story