Promote my Business / Manage my Brand | Trapeze Group UK

Promote my Business / Manage my Brand

The Challenge

Whether you are looking to promote bus travel in general or differentiate your service from those supplied by others, brand management is critical to the success of any bus operator. In the past, bus travel has suffered something of an image problem but we are now witnessing the arrival of a new generation of bus users seemingly more keen to embrace the potential of public transport. How will you ensure they remain customers when they are old and wealthy enough to drive?

The Solution

We believe technology is the means by which we can make sure that the bus users of today remain the bus users of tomorrow. Reliability of service and availability of information are the cornerstones of such an approach, but we also offer systems to differentiate your organisation from the competition: whether that’s journey planning on your website, your own mobile App, mobile ticketing or on-board Wi-Fi.


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