Scottish Transport Awards success for Aberdeenshire CouncilThe Trapeze Team | June 17, 2016
Keeping pace with increasing passenger demands is a critical element of successful public transport – a point highlighted at Transport Times’ 2016 Scottish Transport Awards, where Aberdeenshire Council claimed the top Local Authority accolade: Local Transport Authority of the Year.
Aberdeenshire were recognised for innovative work in the areas of Real Time Passenger Information (RTPI) and multi-operator ticketing, as well as continued dedication to sustainability of public transport through electric vehicle charging points.
Members of the RTPI Launch party
Praise for Aberdeenshire’s innovative approach echoes our own conversation with Aberdeenshire’s Martin Hall, where he told us: “We need to innovate; not because we want to be first, but because we want to be the best. We want to find ways to meet and then exceed customer expectations. So we use technology to innovate – but in the right way.”
The passenger-centric model employed by Aberdeenshire ensures passengers have easy access to accurate travel information, whether at home or on the move.
Mr Hall said: “It has given the public confidence in the service and the ability to plan their journeys more effectively. But it also offers security because people aren’t left standing at bus stops late at night as they know when the bus is actually going to leave their bus stop.”
But of course, innovation doesn’t stop just because an award is won. As Martin Hall told us: “We need to build… We’re focused on the things customers are expecting – and also those they’re not… better qualitative information; better information relating to disruptions; and more personalised information.”
It sounds like the 2017 award could be coming home with Aberdeenshire too.
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