One site to rule them all: Traveline Scotland’s passenger information revolutionThe Trapeze Team | April 08, 2016
We are in a period of rapid change in the UK transport sector – especially in the areas of customer service and information – as organisations strive to meet developing trends and ever-increasing passenger demands.
One organisation that continues to evolve to meet these demands is Traveline Scotland, which recently launched a new website that offers passengers a single location for all their information requirements, from journey planning across a variety of transport modes, to real-time information and live travel updates and alerts.
Part of the new website
In order to provide a genuine single travel portal for all visitors, the site uses Responsive Website Design (RWD) technology to dynamically fill whatever screen size is available, whether it is accessed from a desktop PC, mobile tablet or – of course – Smartphone.
Furthermore, reflecting Traveline Scotland’s increasing proportion of mobile visitors, the site has been designed to effectively meet the needs of the traveller ‘on the move’, with location awareness features – information is tailored to the current location – and integrated maps to help passengers visualise their travel plans.
And while users can grow frustrated with other passenger information systems – where content is fractured and held in multiple disparate locations, meaning passengers must jump between different platforms and channels – Traveline Scotland has integrated all services into a single portal, making it far easier for passengers to access the information they need.
Personalised travel information remains fundamental to the site’s design: at its heart sits Trapeze’s Situation Console, which manages distribution of disruption notifications and alerts to passengers. Users will also soon be able to personalise their experience by registering an interest in particular journeys or services , safe in the knowledge that they will be warned of any issues that may affect their travel plans.
The experience can be further personalised by selecting preferred operators, or changing the desired time between changes and transfers. Furthermore, through the use of ‘favourites’, passengers can save specific bus stops, timetables and journey plans for quick access and ease of use.
Nobody knows for sure what the future of transport will look like; but few organisations are better equipped to meet increasing demands than Traveline Scotland. The team there has won awards for passenger information before now – and with this new site they just set the bar even higher.
Traveline Scotland’s Stuart McNeill said he was pleased the new website was able to serve the needs of passengers: “We’re very pleased with the new Traveline Scotland website, especially the fact there is now one version accessible on all devices. Customers have already complimented us on how much easier it is to use, especially on mobiles.”
““With the improved layout, faster journey planner and more intuitive features, we look forward to growing our website usage further this year, and hope to exceed the 14 million visits recorded in 2015,” McNeill added.
“Passengers want - and expect - increasing amounts of personalised travel information. The new Traveline Scotland website, complemented by our smartphone apps and 24-hour call centre, help us meet these growing demands,” He concluded.
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