Get on board! Latest developments in passenger informationThe Trapeze Team | June 06, 2016
We know that effective passenger information is critical for improving service levels and increasing ridership. The problem, of course, is that what constitutes ‘effective passenger information’ is constantly changing. After all, the days when you could publish a schedule and trust passengers to find the relevant parts are long gone. These days even offering RTPI is no longer enough.
Many transport providers are therefore considering how to better meet passenger demands. Here are seven reasons you should too!
1. Passengers expect incident alerts
As we pointed out in this article, Passenger Focus has found that passengers expect information about delays and travel news as soon as possible so they can make informed decisions regarding their travel. This information should either be provided before they leave the house, or accessible while they’re on the move.
Websites and apps that can push alerts and notifications to users are therefore increasingly important, since they can ‘cut through the noise’ and catch the attention of passengers without the need to actively seek out information.
2. Deliver personalised information
Too many organisations adopt ‘quantity not quality’ passenger information strategies. Take Social Media for example: While it is clear that Twitter offers huge potential to disseminate travel updates, in most instances the information is irrelevant to the vast majority of those reading it. Its value is therefore diminished.
It is time for a more personalised approach whereby passengers receive information specifically tailored to their needs. Trapeze’s Situation Console ensures passengers receive information – including alerts for disruptions or delays – related to their planned journey. So they only see what they need to see.
3. Reduce cost
Given the widespread need to explore every conceivable means of reducing cost, combining all passenger information tools – journey planning, real-time and live travel updates – into a single technology portal is an obvious way to improve the efficiency of information provision.
What’s more, providing passengers with a single location for all transport information needs can reduce the volume of phone calls, freeing up staff time and lowering administration costs.
4. Increase bus ridership!
We all want to find ways to encourage people to leave their cars at home and instead hop on the bus – and we know that RTPI can help us achieve this objective. Can we do more? Integrating RTPI data with incident management technology will further raise confidence in public transport services, thereby increasing ridership levels.
5. Adapt to large, one-off events
Do you have a requirement to deal with the changes presented by large-scale organised events? Ensuring the public have adequate information to plan journeys requires careful planning and flexible technology. Just ask South Yorkshire Passenger Transport Executive about the Tour de France, or Traveline Scotland about the Commonwealth Games.
6. Win industry awards!
Investment in modern software solutions like Trapeze’s Situation Console has seen Traveline Scotland nominated for several awards, with three major wins in the last six years. You can learn more about their success here.
7. Gotta keep up!
The transport industry is constantly evolving, so it’s important to ensure you don’t get left behind. Let’s take a look at what other organisations are doing…
- Stagecoach Bus recently launched a new information portal offering passengers all the information they need, from schedules and journey planning, RTPI, travel news and disruption information, as well as ticket purchasing. The site embraces the latest in Responsive Web Design (RWD) technology to effectively meet the needs of modern passengers on the move; utilising location awareness and offering a mobile experience to equal that of desktop.
- Traveline Scotland has revolutionised its website, again utilising Responsive Web Design and location awareness to meet the needs of the travellers on the move. The site offers personalised disruption notifications and alerts, and users will also soon be able to register an interest in particular journeys or services, safe in the knowledge that they will be warned of any issues that may affect their travel plans.